2013年9月18日星期三

Grotrian

如果說 Grotrian, 你 (特別是如果你有去出年的上海樂器展的話) 可能會第一時間想起:



其實, 這個品牌是 Steinway & Sons 的大哥.

以下是 Grotrian 的簡介:

Grotrian-Steinweg's history dates back to 1835 when the first Steinweg piano factory was built by Heinrich Engelhard Steinweg (later known as Henry Steinway after his emigration to the US where he founded Steinway & Sons). In 1856, Friedrich Grotrian became a partner; in 1865 his son Wilhelm Grotrian and two associates bought the factory and the right to market their pianos as successors to the Steinweg brand. Ensuing generations of Grotrian family members led the company to become one of the finest piano manufacturers in Germany. Grotrian-Steinweg pianos were preferred by some famous pianists, and they received accolades at the World's Columbian Exposition in Chicago. Grotrian-Steinweg operated an orchestra and a concert hall, and established sales rooms in a half dozen major cities in Germany, and by 1920, in London as well. At its peak in the late 1920s, Grotrian-Steinweg employed 1,000 people and made 3,000 pianos per year.
Economic depression in the 1930s and war in the 1940s caused Grotrian-Steinweg to decline severely and then lose its factory completely. The family rebuilt the factory and re-established its reputation for quality work. In the 1950s, an annual piano-playing competition was founded by the company, to identify promising young piano students.
Grotrian-Steinweg sought to expand into the US in the mid-1960s with the intent to benefit from the similarity between the trademarks "Steinweg" and Steinway & Sons. Steinway & Sons sued to prevent the practice, resulting in a 1975 decision by the United States Court of Appeals for the Second Circuit. The case set a precedent in describing "initial interest confusion": that the brand Grotrian-Steinweg could cause piano buyers to temporarily confuse its brand with the brand Steinway & Sons. The court ordered Grotrian-Steinweg to stop selling pianos in the US under the "Steinweg" name. Afterward, the company formed a business entity named Grotrian Piano Company, through which it sells pianos in North America.
在之前, Grotrian 的鋼琴是比 Steinway & Sons 好的.

但是為何 "小弟弟" 現在反而比 "大哥哥" 出名呢?

如大的原因是當 Steinway & Sons 作出了不少的技術設計改良和取得不少專利的同時, Grotrian 原地踏步了.

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